Post by account_disabled on Jan 24, 2024 3:10:55 GMT -5
Is it time for you to create cross-platform social videos that catch attention? It can be daunting to know where to start! In this post our video expert, Olga Bedrina, shares how to create not just a single video but a series of cross-platform social videos that attract engagement, shares and traffic – and a secret weapon you can use called Upcycling. How to Create Cross-Platform Social Videos That Grab Attention Save Old Style TVs by Akira Kaelyn, Shutterstock GUEST POST BY OLGA BEDRINA Content creation is the #1 challenge for most marketers and business owners. It’s difficult to come up with fresh, relevant and engaging content on a regular basis. The task becomes almost unbearable when there is video involved. Multiply it by the number of social platforms that businesses try to post social videos to, and you’ll get the idea why so many business owners are still hesitant to get started with video marketing. The truth is, creating videos for social doesn’t have to be so time-consuming and painful. Here is how to create cross-platform social videos that will captivate your audience — and won’t take an eternity to produce.
The Idea of Upcycling Your Content When it comes to creating social videos at scale, upcycling is my new favorite buzzword. Using the upcycling approach, you can create dozens of pieces of video content without putting extra effort into the video creation. What exactly is Upcycling? The upcycling strategy is the concept of taking one piece of content and converting it from one format to another. The idea behind it is to add value and repurpose existing content to bring it into circulation again. How does Upcycling work for Social Videos? In order to start upcycling your social videos, you have to Country Email List develop a core content theme. This is where the Help-Hub-Hero framework comes in handy. Content Pyramid - How to Create Cross-Platform Social Videos That Grab Attention Save Click here to read the original article According to this framework, content can be divided into three main types: Help content – evergreen content that pulls your core audience in. Hub content –regularly scheduled content that helps to re-engage core consumers. Hero content – large-scale, tent-pole events or “go big” moments designed to raise brand awareness.
Once you have decided on your core theme and created your video, it’s time to upcycle it. Step 1. Choose Your Platforms These days, there are a bunch and a half of social platforms that you can post social videos to. They are all slightly different in terms of what content people share and interact with. The key to success is to determine what works for your brand and focus your efforts on these platforms. Don’t try to be everywhere at once. Here are a few questions you might want to ask yourself. Which social networks do I want to be present on? Which platforms get me the most traction? What is the audience looking for on each of these platforms? How can my content format match what the audience wants? If you are only getting started with social videos, I’d recommend checking out the big three social networks – Twitter, Instagram, and Facebook. Instagram is probably the easiest to start with, as the audience is used to quicker, fun, easy-to-make social videos. Step 2: Choose Your Video Length When repurposing the same video for different social platforms, it is important to keep the video.
The Idea of Upcycling Your Content When it comes to creating social videos at scale, upcycling is my new favorite buzzword. Using the upcycling approach, you can create dozens of pieces of video content without putting extra effort into the video creation. What exactly is Upcycling? The upcycling strategy is the concept of taking one piece of content and converting it from one format to another. The idea behind it is to add value and repurpose existing content to bring it into circulation again. How does Upcycling work for Social Videos? In order to start upcycling your social videos, you have to Country Email List develop a core content theme. This is where the Help-Hub-Hero framework comes in handy. Content Pyramid - How to Create Cross-Platform Social Videos That Grab Attention Save Click here to read the original article According to this framework, content can be divided into three main types: Help content – evergreen content that pulls your core audience in. Hub content –regularly scheduled content that helps to re-engage core consumers. Hero content – large-scale, tent-pole events or “go big” moments designed to raise brand awareness.
Once you have decided on your core theme and created your video, it’s time to upcycle it. Step 1. Choose Your Platforms These days, there are a bunch and a half of social platforms that you can post social videos to. They are all slightly different in terms of what content people share and interact with. The key to success is to determine what works for your brand and focus your efforts on these platforms. Don’t try to be everywhere at once. Here are a few questions you might want to ask yourself. Which social networks do I want to be present on? Which platforms get me the most traction? What is the audience looking for on each of these platforms? How can my content format match what the audience wants? If you are only getting started with social videos, I’d recommend checking out the big three social networks – Twitter, Instagram, and Facebook. Instagram is probably the easiest to start with, as the audience is used to quicker, fun, easy-to-make social videos. Step 2: Choose Your Video Length When repurposing the same video for different social platforms, it is important to keep the video.